Give me an "H"

The other night a major event advertisement was shown on Channel 4. What like a live ad or something you ask? Well exactly. You err guessed right. A live ad! On tv! Yes well me too. We knew it was a major event because they told us it was in advance - an ad for an ad - now that is ground breaking.

But after the buildup what the ad actually showed was a group of skydivers (what is the collective noun for a group of skydivers? A plunge? A plummet?) forming each of the letters of "honda" the car manufacturer. Remember those 70s documentaries of synchronised skydivers that were so exciting in the 70s? It was like that. Without editing. Or excitement. First they formed an "H", then they broke up and then formed an "O", then a "N", and...well you get the rest. Then they all crashed into the ground and died horribly. If only it had been "ground breaking" in that sense.

What was interesting was that the ad stated "filmed live over Spain (except on Ch4+1)". Presumably they picked Spain to maximise their chances of good weather conditions. Then it occured to me that they probably had film crews and plummets set up all over Europe. Imagine announcing you were going to do a groundbreaking live ad (again, yawn) and then had to cancel it.