How come I have to walk 15 minutes to buy stamps for a letter when there are mail boxes everywhere? So here is an idea. No, not stamp vending machines on mailboxes. How very last millenium. But what about allowing people free postage provided they let advertisements be stuck onto their mail? There is a lot of real estate on an envelope. Unlike junk mail the recipient will actually look quite favourably on the advertiser who is after all paying for the letter from their dear friend who is too lazy or cheap to buy a stamp. And for the advertiser the recipients address and possibly gender is a goldmine of information for targeted advertising.
The only problem would be to stop direct mailers sending out junk mail for free. With extra ads!
1 comment:
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