Pump it Out

Coca Cola Amatil has a new soft-drink called "Pumped". I can't quite reproduce that since the "Pump" and "ed" are in different colours. I saw this on the side of a bus which beats surgical cancer scars for a change. I also read the smallprint which was that CCA had trademarked the words"Pump" and "Pumped". Given that this flavoured lolly water is hardly likely to revolutionise the densely packed space of soft-drinks it is safe to assume that all the cost will go into advertising and legal battles to rightfully reclaim the word "pumped" from unliscensed general usuage and return it to Coke - its now rightful owners.