In Australian print advertising for Woody Allen's latest film "Vicki, Christina, Barcelona" no mention, not so much as a hint, is made of the fact that he is the director. Given he is one of the world's most famous auter directors presumably the PR people (for it is their doing obviously) want to attract people who want to see a film starring Scarlett Johanssen, Penelope Cruz and Javier Bardem set in Barcelona but would be put off if they knew Woody was the director (he doesn't appear so no worries of him bumming out the beauty quotient).
This seems a little sad until I realised it probably applies to me as well and I number "Annie Hall" in my top 10 favourite films. The last film of his I saw was "Match Point" and it was shit and I bet this one is too. This sort of thing has to stop. It could quickly lead to advertising not mentioning that Tom Cruise is in a film or leaving out the title so we don't know that it is in fact the latest in a tired action franchise.
Perhaps the film's advertisement will only give us a hint, the merest whiff of who is involved and what it is about. Imagine the Spanish film with just a poster and the single word "Que?"
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