Forget the rubbish tourism campaigns based on "Where the Bloody Hell Are Ya?", and "Australia" the movie. How about "The Get Lucky in the Lucky Country" campaign. It would involve some young foreign backpackers seen having the time of their lives while partying hard in a club with celebs Hugh Jackman, Nicole Kidman and Lara Bingle. Eating tapas too of course.
The next morning they wake up a bit worse for wear in a tent and look out on the dawn rising over Ayer's Rock, a Barrier Reef Island or Cable Beach. While they gaze over this beautiful scene an attractive younger lookalike of the Aussie celeb they thought they had scored with the night before also sticks their head out and say "gidday". "Hugh" , "Nicole" or , well actually, it really is Lara Bingle, and then the tag "Australia - it's not called the Lucky Country for nothing".
They could even use Richard Clapton's song "The Lucky Country" which contains the subject line for this post.
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