A PR Disaster? No such thing.

The number of viral marketing campaigns seems to be increasing exponentially. A couple in Sydney in the last two weeks involve planting fake stories in the media Here. This is more like PR than advertising. PR agencies aim to get their client's as many mentions in the media as they can. Having seen this as a client I can say they appear equally as proud if that mention is in "Grain Financier Monthly" as "The Wall Street Journal". They even get excited about unattributed quotes. Strangely enough the NY based PR firm I used spent a lot of time bitching about each other. Maybe they subscribed to Oscar Wilde's aphorism "The only thing worse than being talked about is not being talked about" and were just doing each other a favour.