Friday 5 March 2010

Continental Drift

You know who I miss? That family from the series of Continental ads from 2009. He was some sort of tradie/subcontractor and she was from the right side of the tracks. It was an Uptown Girl/Downtown Guy romance. There were two kids. Dad & son were always out playing cricket or footy. The girl, Emma, had "her (favourite tv) show" whose title we were never told, presumably because the ads were shown across different channels. I'm guessing it was Idol. In the end though things were falling apart, her mother "The Dragon" thought she had married beneath herself. Despite cooking her heart out with dishes like Continental Past Bake (just add water and bake) there was something wrong. Things were tight money-wise.The ads stopped suddenly and we weren't told why. And then we saw the father in Telstra ads over Xmas. In an even more upmarket house/family. No wonder he was broke supporting two families.


He'll only be happy though with a girl from his own socioeconomic class - maybe a barmaid from Rooty Hill RSL where I'm guessing he drinks after work. Or with me, I like 'em a bit chunky ;)

What does all this prove: Continental, you can't sell Cup-A-Soup to the middle classes (except when they're at Uni).

No comments: